Alex Ruiz - User Experience Design & Product Strategy Consultant

Alex Ruiz - User Experience Design & Product Strategy Consultant


I'm a User Experience Design consultant with over 16 years experience in product strategy, collaboration, user research, prototyping, and user validation methods. I provide consulting services that help companies build the right product and services for their customers.

Guiding Principles

Understanding and learning from our customers is the key to growth in the modern, technology-accelerated economy.

I believe in learning and adapting, over rationalizing beliefs and defending the status quo.


  • Knowledge over Assumption
  • Collaboration over Insulation
  • Relevance over Permanence
  • Intention over Serendpity


Badlands National Park

Badlands National Park

Photography has been a passion of mine for over 20 years. Partially because of the art, and partially because I enjoy getting out into nature. I concentrate on Nature, Landscapes, and Cityscapes. 

Check out my Etsy store to see what prints are currently available.