I write about design, strategy and business related topics.
A well-known customer satisfaction report came out the week I started a job at a large company. The report had my new employer listed at the bottom for customer satisfaction of their mobile app (amongst other areas). The internal discussion was full of disbelief, because a competitor was using the same mobile solution and they had ranked much higher.
This is a list of resources I've been compiling as I learn more about the Jobs to be Done theory.
Studying Jobs to be Done (JTBD) theory over the last year has changed the way I will research and design products for the foreseeable future. What I used to think of as the “art” of design and design thinking has been driven into algorithm by JTBD.