About

 
Alex Ruiz - User Experience Design & Product Strategy Consultant

Alex Ruiz - User Experience Design & Product Strategy Consultant

Consulting

I'm a product consultant with over 20 years of experience in product strategy, product design, collaboration, user research, prototyping, and user validation methods. I provide consulting services that help companies build the right product and services for their customers.

Guiding Principles

Understanding and learning from our customers is the key to growth in the modern, technology-accelerated economy.

I believe in learning and adapting, over rationalizing beliefs and defending the status quo.

Values

  • Knowledge over Assumption

  • Collaboration over Insulation

  • Relevance over Permanence

  • Intention over Serendipity