Alex Ruiz is a product consultant with over 19 years of experience in product strategy, product design, collaboration, user research, prototyping, and user validation methods. I provide consulting services that help companies build the right product and services for their customers.
All tagged Jobs to be Done
On occasion, someone reaches out for advice about a career in User Experience (UX). I enjoy sharing my experience in the hopes it allows designers to progress quicker in their careers. One thing you'll find is that people come to User Experience from a myriad of backgrounds, and it's only a matter of filling in the gaps of knowledge.
This is a list of resources I've been compiling as I learn more about the Jobs to be Done theory.
Studying Jobs to be Done (JTBD) theory over the last year has changed the way I will research and design products for the foreseeable future. What I used to think of as the “art” of design and design thinking has been driven into algorithm by JTBD.
